I spent more than a decade helping pro sports teams, athletes, entertainers and TV networks leverage social and digital tools to build their brands and make more money. I’ve been fortunate to digitally lead some high visibility efforts, like March Madness, the Super Bowl and the Billboard Music Awards.

By 2016, business was booming, but I was personally empty. I was winning in my work, but losing everywhere else. For every new business accomplishment, there was a personal failure. I made the gut-wrenching decision to walk away from STN Digital, a company I co-founded, in favor of carving out a new, more balanced, purpose-driven path.

By definition, that’s exactly what JACO is: All the expertise and experience of the past, coupled with the foundational balance necessary to find true happiness and contentment both at work, and at home.